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Spotify Was Never Going to Drop Joe Rogan

Spotify Was Never Going to Drop Joe Rogan

This week, Spotify removed the musical catalog of Neil Young from its platform. On Monday, the legendary rocker published a letter decrying the Swedish streamer for spreading false information about Covid-19 vaccines. In it, he cited the Spotify-exclusive podcast The Joe Rogan Experience in particular: “They can have Rogan or Young. Not both.” Spotify quickly made its choice—Rogan.

Of course it did. Young vs. Spotify has been framed as a culture-war victory for Joe Rogan, but it’s not. There was no battle. Yes, plenty of people are angry at Rogan, including the 270 health care professionals whose highly publicized open letter to Spotify about the podcaster’s content inspired Young. But there is no evidence that this rancor has impacted Rogan’s position as Spotify’s golden boy. His podcast remains number one on its charts in the United States, the United Kingdom, Canada, Australia, and New Zealand. (Young, in contrast, is the 778th most popular musical artist.) Spotify didn’t give Rogan a reported $100 million in a noble effort to spearhead a public health campaign. It gave him the money to be his freewheeling, contrarian, and almost constantly controversial self. He’s a shock jock. Spotify knew what it was buying in May 2020. Back then, when it ported over Rogan’s catalog, it left out more than 40 older episodes, including interviews with Sandy Hook conspiracy theorist Alex Jones and Proud Boys founder Gavin McInnes—and it faced a wave of backlash from angry fans for doing so. This time around, it seems less inclined to rankle Rogan’s acolytes than it is to accept that a fraction of Crosby, Stills, Nash & Young superfans who care about public health will be deleting their accounts.

No disrespect to Neil Young, but he was never going to move the needle here. Ever. Even if he got other artists on board to boycott Spotify, it’s unlikely any coalition would have the desired effect. First of all, there are practical roadblocks, as musicians are rarely the owners of their own music. Young didn’t actually have the ability to remove his albums, and had to get permission from his label to do so; it’s far from a given that the major labels would do the same for their contemporary stars. But say they did—and say the streamer’s current top four artists, Drake, Ed Sheeran, Bad Bunny, and Ariana Grande, joined forces and yanked their music from Spotify—even then, it is unlikely that Spotify would exile Rogan.

Remember: Twitter only dumped President Trump when he was a lame duck. And Twitter hadn’t paid Trump $100 million to exclusively appear on its platform. Even if Spotify’s C-suite develops a raging guilty conscience over Rogan encouraging young people not to get the Covid-19 vaccine, it wouldn’t be able to moderate his content without implicating itself as a publisher in addition to admitting its responsibility as a platform. This would then set a precedent for additional scrutiny toward Spotify-exclusive hits. God forbid Call Her Daddy host Alex Cooper starts insisting George W. Bush did 9/11 or Dax Shepherd decides to interview a bunch of eugenicists. The podcasting division would become a minefield. And Spotify needs podcasting to succeed.

Spotify started out with music, but it has thundered into the podcasting space, pouring hundreds upon hundreds of millions into a remarkably efficient effort to unseat Apple and establish itself as the premiere destination for podcasts. It paid $340 million for the podcast network Gimlet Media in 2019 and nearly $200 million for The Ringer (my former employer) in 2020, as part of this blitz. When people listen to music on Spotify, the streamer has to pay a third party (usually the record label). But when people listen to Spotify-owned podcasts, there’s no third party to pay. Spotify can place ads within its own podcasts even for premium users, who do not have ads in between songs. While premium subscriptions are still the company’s primary money-maker, advertisements are catching up, a development credited to the podcast arm. Podcasts are central to Spotify’s growth strategy. Rogan is central to Spotify’s podcasting arm. There would have to be a consumer boycott on an unprecedented scale to make cracking down on Rogan worthwhile from a business perspective. My guess? As long as Rogan stays on the top of Spotify’s charts, he will remain inoculated against repercussions.


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The 8 Best Albums of 2021

The 8 Best Albums of 2021

Pop music is a province of the unsettled. It lives in eras, and its most influential purveyors either adapt to the times or eerily predict them.

That is true for music’s production and its consumption. The governing narrative of the 2010s was all about streaming. Spotify and Apple Music completely rewired how we determine popular music and the boundaries of taste. Singles and playlists were the dominant considerations of anyone plugged in. Albums became an afterthought. The end goal of music streamers, which are nothing more than tech oligarchs in drag, was to make connections anew—to sculpt our habits, interests, and desires as a curated listening experience. In the decade behind us, that meant remolding how we listen. It meant albums would have less currency in the utopia ahead.

But genres can be stubborn things. They push back. R&B especially. That felt unusually true this year. For me, 2021 was a period in which R&B made albums matter again. I found a special, almost refreshing comfort in the artistic pursuit of totality, in the creative freedom let loose by artists like Tirzah and Jazmine Sullivan. Maybe because R&B has roots in the traditions of Black music, it balks at so much of how sound moves, evolves, and restyles itself. The genre is both analog and post-internet, seemingly unconcerned by how social platforms like TikTok have influenced modern sound and aware that it remains only as influential as the base it has built. The core of what gave rise to R&B was here before the internet. It will be here after. The genre, as we’ve witnessed this year, is at its best when it is unmalleable, unmoved—until it isn’t.

You’re probably thinking: But doesn’t that go against everything I know about Black music, and Black culture at large—how it innovates and creates and is improvised-upon in so many skillful, and sometimes menacing, ways? Well, yes (as Black Twitter constantly reminds us). But the opposite is also true.

R&B is a genre of anti-futures. It acknowledges what is coming while firmly positioned in what came before. It looks inward. It’s what I like to think of as foundational music. In that way, it works like a matrix. The music moves forward, across, back, and through—but never in great haste. R&B is a reminder that perhaps we needn’t be in such a rush to the future on the horizon. Dystopia looms. For others, it is already here. R&B asks us to pause, to take a breath, to acknowledge the self with blunt and bone-deep introspection, to perhaps reconsider the path ahead.

Of course, no one genre can wholly withstand inspired innovation—projects from Dawn Richard and L’Rain were keen studies in texture and tender futurism—but what the best albums of the year all have in common (with two exceptions) is the thread of R&B as their DNA, their backbone, their big beating heart.

The 8 Best Albums of 2021

8. 30, Adele

Six years removed from 25 and Adele returns in rare and rarefied form. A reservoir of moody, oscillating love-and-woe ballads, 30 triumphs in its candid and candied approach to heartache, pain, and vulnerability. Adele soars.

Recommended songs: “My Little Love”; “Hold On”

7. Colourgrade, Tirzah

More than anything, Tirzah projects are spare and inviting. They are spatial meditations on intimacy and relationships, on how we negotiate the distance between bodies, emotions, and experiences. Devotion, her debut, was one of 2018’s best (put “Fine Again” on loop right now) and Colourgrade is no different. The singer is never concerned with formalism, which gives Colourgrade a unique geometry: It is about absence and the in-between. It gives definition to the undefined.

Recommended songs: “Beating”; “Sink In”

6. Vince Staples, Vince Staples

Vince Staples is from North Long Beach. It supplies him with a distinct worldview. He’s seen a lot and survived a lot more. The self-titled project—his most exciting full-length since 2015’s Summertime ‘06—is a trip through memory: In looking back, what do we bring with us? How heavy is the weight of remembering? Essayistic and low-key, the 10-song record tackles mortality, violence, and the bonds that both connect and shatter.

Recommended songs: “Are You With That”; “Sundown Town”; “Take Me Home”

5. Still Over It, Summer Walker

The third release from R&B classicist Summer Walker is a silky and sensual merry-go-round of breakup ballads about her failed relationship with producer London on da Track. What the album does best—to say nothing of its fantastic production—is pinpoint the hardship of lost romance in the age of Insta thirst-trapping. In Walker’s translation, it is a whirlwind of emotion and catharsis.

Recommended songs: “Circus”; “Unloyal” feat. Ari Lennox; “Toxic” feat. Lil Durk

4. Talk Memory, BADBADNOTGOOD

It’s difficult to convey the contours of Talk Memory in conventional music terms because the album, in the abstract, is not music. Though it’s entirely instrumental, its scale is much larger. I imagine this is what dreams sound like. What Toronto experimentalists BADBADNOTGOOD have devised is a holy thing. Along with collaborators Terrace Martin, Laraaji, and famed Brazilian composer Arthur Verocai, they have reached beautifully impossible heights. The view is better up here.

Recommended songs: All of them

3. If Orange Was a Place, Tems

Tems supplied the velvety lungs to 2021’s unofficial song of the year: she is unmistakable and unmissable on Wizkid’s “Essence.” As a solo act, the Nigerian singer is something of a path-breaker, already on her way to global Afrobeats stardom. This five-song EP doesn’t just solidify Tems’ growing mastery, it rightly puts everyone on notice. She’s not letting up.

Recommended songs: “Vibe Out”; “Found” ft. Brent Faiyaz

2. Fatigue, L’Rain

Fatigue is elemental in scope. It bleeds, sways, hollers, and hums. It meditates and stomps and conjures. It thunders. It awakens. For the Brooklyn fusionist, Fatigue is a spiritual passage—blending folk, gospel, soul, and experimental pop into a tonal and textural masterpiece. L’Rain has crafted one of the most beautiful albums of the year.

Recommended songs: “Find It”; “Suck Teeth”; “Two Face”

1. Heaux Tales, Jazmine Sullivan

When Jazmine Sullivan released Heaux Tales 11 months ago, we had no idea where the year would take us—through moments of deep hurt and intense passion, through bouts of regret and earned joy. Much like 2021, the album unfolds in a series of twisting chapters, a clever mix of song and testimonial, each building on the track before. What Heaux Tales does skillfully is map sexual agency. It gives power and voice to the desires of Black women. It is an album, foremost, about reclamation—it urges listeners to demand what they are owed, and so much more. Consider it a lesson for all of us.

Recommended songs: “Pick Up Your Feelings”; “Price Tags” feat. Anderson Paak; “Lost One”

Honorable Mentions: Second Line, Dawn Richard; Call Me If You Get Lost, Tyler the Creator; Planet Her, Doja Cat; Navy’s Reprise, Navy Blue; Far In, Helado Negro; Sometimes I Might Be Introvert, Little Simz


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2021 Was Bound to Be a Year of Pop Culture Disappointments

2021 Was Bound to Be a Year of Pop Culture Disappointments

Nearly two hours into Eternals’ mildly excessive 2-hour-37-minute runtime, it struck me: This movie is bad. Strange and unsettling, it was a realization not unlike the feeling of knowing you’re about to be dumped. The spell is broken; it can’t be recast. For the previous 100-plus minutes, Chloé Zhao’s thoughtful exploration of an immortal race of superheroes had captured my full attention. It had fights, banter, moments of catharsis. Watching it felt like making new friends. But soon it became clear: That’s all it felt like. My joy came from experiencing the movie in a theater, surrounded by people—not the movie itself.

Culturally, there was a lot riding on this year. As an epoch, the Covid-19 era has been shot through with missed opportunities. Many of these are personal milestones—a postponed wedding, a freshman year spent away from classmates. Others are more broad—NBA games played without fans, Mulan premiering in the US on Disney+. But as 2020 morphed into 2021, things changed. Vaccines rolled out and music venues opened; people started going to cinemas and flooding sports arenas. Pop culture touchstones, and the ways people enjoyed them, began to reemerge, bringing with them scores of expectations. No Time to Die needed to be excellent because, for some fans, the new James Bond film was their first time seeing a big movie on a big screen in months. The same was true for Dune. Eternals too, which was why anything short of incredible felt like a let down—and it was.

Such disappointments were abundant this year. But frankly, there was no way to avoid this. Lockdowns in 2020 led to a lot of pent-up demand for cultural outlets. A spring without Coachella, a summer without blockbusters, a fall and winter without much of the usual holiday fanfare—these things left lots of folks wanting. Sure, we filled the void with streaming marathons, podcasts, and TikToks, but it was hard to reckon with the fact that something, a lot of things, were missing.

Come 2021, many of them returned. Delayed movies like Dune and the new 007 flick found their way to Imax screens. And while both of those films were solidly good, no movie this year had that Ohmygod, did you see? air that Star Wars: The Force Awakens or Black Panther did. (Of anything Shang-Chi and the Legend of the Ten Rings came closest. Maybe Spider-Man: No Way Home, but it hit theaters just as Omicron fears were peaking.) And not necessarily because they failed at being feats of filmmaking. We just needed them to be too much. Like their first post-lockdown hugs, people hoped their inaugural trips to the multiplex would feel monumental. Perhaps, in my head, I expected my first meeting with the Eternals to feel like returning home to the Marvel Cinematic Universe. When Eternals just felt like any other trip to the theater—a nice time, but rarely life-changing—the effect was melancholic. And that’s probably for reasons that aren’t the movie’s fault.

A slightly different shift happened with TV consumption. During 2020, media diets maxed out on comfort food: Friends, The Office, The Circle. Much of that carried over into 2021, as streaming became the most reliable—if not best—source of new cultural output. Of course, plenty of challenging programs broke through in the last two years—I May Destroy You and Mare of Easttown come to mind—but, if anything, quarantine reacquainted lots of viewers with easygoing shows like New Girl and Schitt’s Creek or any one of a half-dozen escapist genre programs on Disney+. Sure, some people discovered, or rediscovered, complicated fare like The Sopranos, but when it came to excitement over new programming, absurd shows like Tiger King and Selling Sunset seemed to grab the most attention—offering a form of tuning-out-while-tuning-in that other new series didn’t. The breakthroughs, like Squid Game, leaned obscure and/or absurd. Those that were expected to make a splash, like Netflix’s live-action Cowboy Bebop and Apple TV+’s Foundation, fell flat. Even as TV became the more dominant medium, it was still riddled with letdowns.